We develop marketing strategies to help businesses grow.
How? Understand. Create. Implement. Analyze. Four simple words can mean a lot. Kitch & Schreiber works to UNDERSTAND your business, the industry it serves and its clientele through consultation and research. By laying a foundation, we are able to CREATE effective advertising messages that will resonate with the target market. Kitch & Schreiber can then IMPLEMENT a media placement strategy that reaches the right people, at the right place, at the right time. We ANALYZE results, and optimize the campaign by making necessary adjustments.
To UNDERSTAND a client’s marketing needs, Kitch & Schreiber takes a comprehensive approach, looking at all facets of the business, including:
- Company history
- Culture, mission and goals
- Products/ services offered
- Industries served
- Target market
Through consultation, industry and competitive analysis, and by using credible market research, Kitch & Schreiber is able to position the client’s brand, products and services in the marketplace to appeal to the target market.
By understanding a client’s unique marketing situation, Kitch & Schreiber is able to CREATE advertising solutions that will achieve results. The K&S team develops marketing and advertising concepts, and brings those ideas to life using many creative tactics, including:
- Position statements
- Graphic design
- Web/ interactive design
- Video and audio production
Kitch & Schreiber works with the client and business partners to IMPLEMENT a media plan that will reach the right people, at the right place, at the right time. Marketing research provides valuable insight regarding consumer media usage on a local, regional and national basis. Available information includes:
- TV and radio ratings
- Newspaper and magazine audit information
- A wealth of web analytics
- Outdoor impressions
Although there is no way to perfectly optimize the media plan, Kitch & Schreiber will work to understand your target market and implement a campaign that will efficiently reach desired objectives.
As the campaign proceeds, Kitch & Schreiber works with the client to ANALYZE success using metrics such as:
- Message Recall
- Return on investment
- New customers
- Store traffic
- Web traffic and conversions
- Phone calls
Closely monitoring results allows Kitch & Schreiber to make informed recommendations that will further optimize the marketing campaign.