Marketing Strategy Services

Services

We develop marketing strategies to help businesses grow.

How? Understand. Create. Implement. Analyze. Four simple words can mean a lot. Kitch & Schreiber works to UNDERSTAND your business, the industry it serves and its clientele through consultation and research. By laying a foundation, we are able to CREATE effective advertising messages that will resonate with the target market. Kitch & Schreiber can then IMPLEMENT a media placement strategy that reaches the right people, at the right place, at the right time. We ANALYZE results, and optimize the campaign by making necessary adjustments.

To UNDERSTAND a client’s marketing needs, Kitch & Schreiber takes a comprehensive approach, looking at all facets of the business, including:

  • Company history
  • Culture, mission and goals
  • Products/ services offered
  • Industries served
  • Target market
  • Competition

Through consultation, industry and competitive analysis, and by using credible market research, Kitch & Schreiber is able to position the client’s brand, products and services in the marketplace to appeal to the target market.

By understanding a client’s unique marketing situation, Kitch & Schreiber is able to CREATE advertising solutions that will achieve results. The K&S team develops marketing and advertising concepts, and brings those ideas to life using many creative tactics, including:

  • Position statements
  • Graphic design
  • Web/ interactive design
  • Video and audio production
  • Copywriting
  • Photography

Kitch & Schreiber works with the client and business partners to IMPLEMENT a media plan that will reach the right people, at the right place, at the right time.  Marketing research provides valuable insight regarding consumer media usage on a local, regional and national basis. Available information includes:

  • TV and radio ratings
  • Newspaper and magazine audit information
  • A wealth of web analytics
  • Outdoor impressions

Although there is no way to perfectly optimize the media plan, Kitch & Schreiber will work to understand your target market and implement a campaign that will efficiently reach desired objectives.

As the campaign proceeds, Kitch & Schreiber works with the client to ANALYZE success using metrics such as:

  • Message Recall
  • Return on investment
  • Orders
  • New customers
  • Store traffic
  • Web traffic and conversions
  • Phone calls

Closely monitoring results allows Kitch & Schreiber to make informed recommendations that will further optimize the marketing campaign.